“I like to always approach a project with fresh eyes and think about it from multiple angles—even if I’ve done it many times.”
Kyle’s role at Quackenbush includes developing creative ways to brand the organization and expand its market position. He’s excited that his Q+ work involves collaborating with architects as designers. “This is an opportunity for me to really flex my design skills,” he says. “I entered an industry that was unfamiliar to me, but also one where I can learn about the field through new experiences.”
He says that with graphic design and architecture, you have to think about both the whole as well as the parts at the same time. “I love the challenge of collaborating with others to know when to focus on one or the other.”
While technology allows him to create dynamic designs, he says his process always starts on paper, a time-tested method that reduces the pressure to “create.”
“I like to write a lot, too,” he says, including what the goals are and what needs to be communicated. “I can always just refer back to that to remind me of our focus.”
A 2016 graduate of the University of South Carolina with Bachelor of Fine Arts degree in graphic design, Kyle won three ADDY awards from the American Advertising Federation for his hand-illustrated poster for “Mad Max: Fury Road,” completed for the Nickelodeon Theatre in Columbia.