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USC Football Ops

University of South Carolina

Completion Date
Est. 2018

Project Budget
$50M

The University of South Carolina’s 110,000 square foot, $50 million Football Operations Center, a collaboration between Q+ and Gensler Sports, is the new headquarters and crown jewel of Gamecock Football. The Center demonstrates USC’s continued investment in the success of their student athletes both on and off the field.


As operations buildings become increasingly more important to program efficiency and recruiting, USC perceives this new facility to be a “game-changer”.  The Football Operations Center consolidates a number of previously decentralized functions: over 33,000 square feet of dedicated weight room and training space; a room for hydrotherapy treatments; nutrition and flexible dining areas; coach and staff offices; meeting rooms;  locker rooms; and a players’ lounge. The building also includes event space for recruitment and donor initiatives and a large glass atrium allowing the public to experience interactive exhibits and displays highlighting the team’s history and achievements. The increased efficiency of the planning will streamline student athletes’ days, allowing more time for training, academics, and social activities. The facility is, in the words of Coach Will Muschamp, “a workman place”.


Sited next to the indoor practice facility and outdoor practice fields, the exterior facades of the Operations Center blend new, compelling features with USC campus precedents. The building, which is pursuing two Green Globes, incorporates large expanses of glass to capitalize on views towards the adjacent Williams Brice Stadium and at the same time provides fans glimpses of the activity inside. As a tool for recruiting and a tool for performance, the new Football Operations Center will put the University of South Carolina “ahead of the pack” in the SEC and raise the bar for other football programs around the nation. 


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